Reel 09.
Jewelry Campaign for jewely brand 'Gem Island'
Editing, modeling
Reel 08.
<Anna to Anna>
Filming, Editing
Reel 05.
Lucid Dream (part 1)
Filming, editing
Reel 04.
Lucid Dream (part 2)
Filming, editing
Reel 03.
Reel 02.
Jewelry Campaign for jewely brand 'Gem Island'
Editing, modeling
Reel 01.
Lucid Dream (part 2)
Filming, editing
Archive 12.
Trilogie d'Anzio
<PARADOX>
Three narratives, each with its own form and universe, come together in this photographic triptych. What unites them is a shared atmosphere, a sense of paradox, and a common structure.
148×210mm (A5), 216 pages, printed in full-color offset
Writing, editorial design by Jang mi AN
Photography by Chiara Bruschini
Archive 11.
Photographic essay
<from Rome to Zurich>
A Photographic essay tracing a journey. Captured entirely on 35mm film, the book weaves together warm-toned imagery with fragments of a personal travel journal—intimate, spontaneous, and quietly reflective.
148×210mm (A5), 120 pages, printed in full-color offset
Photography, text, and editorial design
Archive 10.
Field Notes for Designers
<Random Days>
A diary designed for the creative mind.
This notebook was created to support daily reflection and spontaneous ideation. Each day is given a single page, paired with a randomly placed image — a visual surprise that sparks fresh inspiration with every encounter. Its handy 120×200mm format and lightweight paper make it easy to carry, inviting thoughts to be captured anywhere, anytime.
120 × 200 mm, 396 pages, printed in two-color spot ink
Editorial design
Archive 09.
Rebranding Design
<Hotel ANANTI>
A rebranding project for Ananti Hotel in South Korea. The new logotype was designed alongside a custom brand typeface to ensure consistency across the hotel’s multiple locations. Taking inspiration from the whale’s distinctive silhouette, the letter ‘A’ was given a unique structural character that reflects the brand’s identity. This visual element serves as a key anchor across the logotype system.
Visual Identity, including Typography and Logotype design
Archive 08.
Branding Identity
<Cafe Byeok-O-dong>
Branding Design for Cafe Byeok-O-dong
Located in the mountains, this cafe is rooted in Buddhist philosophy. Its name—meaning “a bird perching on a tree”—inspired a visual identity that feels intuitive, quiet, and organically integrated with nature.
Visual identity, including logotype and brand applications design
Archive 07.
Exhibition Identity Design
<Han Mook>
Exhibition Identity Design for <For Another Poetry Order> by Korean artist Han Mook
Exhibition design, including title typography, wall texts, and caption system
Archive 06.
Typography Design
<Numbers for Eyetraining>
A graphic experiment that visualizes the structure of numbers as guided eye movements, designed to support visual exercise. A desktop calendar created for an eye clinic.
Calendar typo-graphic design
Archive 05.
Lotte Gallery Art Project
<Behind the scenes>
For an exhibition themed around behind-the-scenes narratives, the title typography and poster design were developed to visualize the unseen stories behind the images.
Title typography and poster design
Archive 04.
Branding Design
<Badminton Brand DUNWICK>
A contemporary brand identity designed for Dunwick, combining athletic energy with sharp visual clarity. The logotype emphasizes boldness and movement, reflecting the brand’s active character.
Branding, logotype, and application design
Archive 03.
Typography Design
<Daily Date Note>
A daily notebook featuring typographic expressions of dates, designed with attention to portability and the rhythm of everyday use.
125 × 180 mm, 396 pages, printed in two-color spot ink
Typography, Editorial design
Archive 02.
Exhibition & Editorial Design
<Snoopy to the Moon>
An exhibition catalog designed for a group show inspired by Snoopy and the theme of lunar exploration. The project included a cartoon-inspired typographic treatment for the exhibition title.
Exhibition title typography, editorial and catalog design
Archive 01.
Rebranding Design
<Eye Clinic Sung Mo>
A refined combination of symbol and typography was developed to visually convey trust and professionalism for the medical institution.
Logotype and brand application design
